The Art Of Selling Online

Imagine a row of cramped stalls on the dusty road somewhere in the

Middle East, several hundred years ago. The stalls sit side-by-side

on both sides of a dusty street. Some people in the crowd are simply

going from one place to another, and some have come to purchase

a particular item. The vendors use all sorts of schemes and

strategies to get the attention of the passersby and draw them to

their own stall rather than to their neighbor’s. Each vendor must

convince one person at a time that he has the best product

compared to all those around him and that it would be a grave

mistake to buy from anyone else besides him. The buyer has to be

convinced that what he is giving up is nothing in exchange for the

value that he is getting in return.